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Why You Need A Google My Business Profile

When was the last time you Googled yourself?

Whether you spend time checking yourself out on the world’s largest and most prominent search engine, potential clients most certainly will. After all, 46% of all Google searches are people looking for local businesses or services, and 97% of people report searching for a local business using Google.

If you’re anything like almost 90% of agents, people who search for your name or your business will likely be met with a nearly empty screen that looks like this:

A screenshot of a traditional Google Search Engine Results Page.
A screenshot of a traditional Google Search Engine Results Page (SERP).

A little underwhelming, right? All of the results look the same, no specific agent stands out, and you might not even appear on the first page of search results. You’ll also notice that the entire right screen of the screen is totally blank.

But what if you could make your Google results page look something like this:

A screenshot of a Google results page with a Google Business Profile included on the right-hand side.
A screenshot of a Google results page with a Google Business Profile included on the right-hand side.

The secret?

Four words: Google My Business profile.

WHAT IS A GOOGLE BUSINESS PROFILE?

A Google Business profile is sort of like a digital phone book listing. People who search for your name can easily find pertinent information about your business right at the top of Google’s search page.

But a Google business profile goes way beyond sharing your phone number — it also showcases five-star reviews, photos, and your website. Your profile can also show up when people search for things like “homes for sale near me” or “real estate agents near me.”   

WHY SHOULD I CARE ABOUT MY GOOGLE BUSINESS PROFILE?

Simply put, Google is the go-to search engine for nearly everyone connected to the internet. Google controls 90% of the Internet search market, and the platform handles more than 2 trillion searches per year, with the average person searching Google 3-4 times every single day!

It’s imperative to meet potential clients where they are, and there’s no better way to do that than making yourself easier to find on Google. By building a Google business profile, you’re ensuring that Google will show users your profile before anything else. Not only will this help drive traffic to your business — it also helps to broadcast your name and your personal brand to the world of potential, high-intent clients.

The assorted contact options in a Google My Business profile can also make or break your business — after all, if someone who Googles you can’t find your contact information, they’re likely to give up on contacting you all together.

It’s important to remember that Google does need to verify every business’s profile, which starts with confirming the address listed is accurate. This process involves a postcard mailing and could take up to two weeks, and then you can start editing and updating your profile.

By The Disclosure
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