September is right around the corner, and with the end of the busy season on the horizon, now is the perfect time to hone your digital strategy by looking to some of the latest digital marketing trends in the industry.
Here are four key trends to keep in mind as we head into September:
1. Facebook is Still On Top
It may not be much of a surprise, but Facebook remains absolutely dominant when it comes to monthly active users: An astounding 2 billion people use Facebook every single month! Sub-brands Instagram and Facebook Messenger are no slouches, either, making it clear that Facebook should be the digital advertising platform of choice for pretty much every agent this fall.
Looking beyond Facebook’s network, YouTube reported massive 1.5 billion monthly active users. This is surprising considering recent YouTube controversies this year.
2.) Machine Learning is getting even smarter
As we’ve discussed before, advances in machine learning are changing the business of advertising entirely, removing much of the guesswork from targeting and placing your ads. Major players like Facebook and Google continue to hone their machine learning systems, resulting in smarter ad placements and better ROI for advertisers everywhere.
In addition to advancing existing machine learning capabilities, some advertisers have been hard at work building systems that are smart enough to optimize campaigns while they’re running at scale. We know you’re probably not running ad campaigns with multi-million dollar budgets, but these same improvements will likely make their way to Facebook and Google’s advertising products, giving advertisers like you unprecedented control over marketing ROI.
3) Say Cheese: Going “Live” is On the Rise
Facebook and Instagram both offer the ability to begin a live stream with a single tap, and this newfound ability to “go live” at a moment’s notice is changing the way businesses and consumers engage with one another. Now, Live video is on the rise: Last year alone saw a 38% increase in the number of businesses “going live” at least once.
The increased frequency with which business owners are utilizing Live video is a great sign for agents, too.
Real estate is an intrinsically visual field, and agents can create engaging video content at any of their properties, drawing potential buyers in while giving them a new way to interact with you and your listings.
If you’re still not sold, the data show that Facebook Live videos are viewed for nearly triple the length of traditional video content, making Live video a smart, new addition to any agent’s content marketing plan.
4.) Video Content is still Crucial
The idea of marketing with video has been around for years now, but over time it’s become clear that video content should be an indispensable part of any agent’s content marketing plan.
In fact, some data suggests that marketers who use video grow their revenue 49% faster than marketers who don’t.
While video content is increasingly becoming a must-have for many agents, the type of video content you create is entirely up to you. Whether you’re recording a walk-through of a new listing or filming an informational video about how to stage a home, the simple act of sharing your video with your audience will likely have a measurable impact on your marketing ROI.